Now, let's set some expectations- rural is relative. I grew up with running water, electricity, phone- you know, all that. We didn't subsistence farm, kill our own food or make our own clothes. If fact, we were pretty early into dial up internet and when available- DSL. But if you forgot something at the store, it was a 40 minute round trip. You might get lucky if you could get to the small market before they closed and pay three times as much for the time savings, but probably not.