As a new mom, I spent hours scouring the Internet for the best products for my baby. After she was born and my husband went back to work, I spent hours browsing while Alice nursed. Should I have read a book? Probably,  but juggling anything bigger than my phone seemed overwhelming at the time.

I found Beautycounter through a friend, and while I initially balked at treating myself to such nice products when I was already spending all my savings on Alice, I soon realized that safety is important, and quality lasts.  When I use cheap shampoo, I use twice as much and just move through the process. The Daily Shampoo is priced like a salon brand, free of questionable ingredients, works amazing well with a nice scent and I’m a month into the bottle with about 2/3rds left. I promise I’m showering!

Another thing that attracted me to this brand was the message of empowerment. Beautycounter puts education and advocacy first, sales second.  I’ve recently been through some eye opening life lessons in my 9-5 job where I’ve felt torn down by people I trusted. I’ve always believed in leading from within and empowering others. As I look at Alice, I need to do everything I can to make sure her world is safe, beautiful, and full of opportunity. The box of kidscounter that arrived yesterday is a great place to start.

My mission with Beautycounter is twofold: share what I’m learning about ways to #switchtosafer and empower others to do the same . I’m not a make-up connoisseur- I’m terrible at picking lipstick, and if we come out with a hair styling line, you’re on your own, but I know my voice matters. So does yours.

 “You are more powerful than you know; you are beautiful just as you are.” Melissa Etheridge

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