One of the most notable aspects of becoming a mother is the amazing tribe of women that surround you. There’s something about being a mom that I didn’t understand before the birth of my daughter and to be honest struggle sometimes to articulate 18 months into the journey. Sometimes it’s very lonely. As my husband slept soundly while I nursed in the dark at formerly unseen hours, as he went off to work and I was alone with my thoughts and adorable but non-communicative bundle of joy, as I imagined what the rest of my life will be like without anything to base it on, I felt alone. But it didn’t take long to realize that a great community, while not in my living room, was at my fingertips.

The internet can be a slippery slope. It can convince you that every sniffle is cancer, or it can connect you to other moms who will reassure you that it’s not. It’s an amazing network of people in it to help you just because they’ve been there before. It’s how I’ve been able to launch successful businesses with Beautycounter and WIN Worldwide . It’s how I’ve been able to engage in virtual communities that lift my spirits, educate me, and reconnect me to the bigger picture.

It can also make it easy to avoid interacting in real life with real people. For the two weeks after my c-section but before I could drive again, it was a blessing, but it’s also been a bit of a curse. Hours spent randomly scrolling social media instead of picking up the phone and talking to a friend are not good. I have a sister and a mom and need to be better about taking care of those bonds in real life, not just online. My businesses thrive when I meet with people in real life- the connections we make in person are stronger than any made online.

If you’re thinking about launching a business, be it brick an mortar or online, remember you are part of a larger sisterhood that is best nurtured in person. The internet can connect us, and can keep bonds open, but true connection happens in real life. So pick up the phone, call your tribe. Have them over even if the house is a mess. Meet them for lunch even if it means the baby’s nap is delayed. Take care of yourself by taping into the amazing power of sisterhood.