This is a cosmetics ad from 1938. That’s the last time any significant regulation passed and almost 80 years later we still find ourselves with only 30 chemicals restricted from use in personal care and cosmetics.

Here’s an article that spells out why that’s a problem: Short answer- “Chemicals linked to earlier menopause may lead to an early decline in ovarian function, and our results suggest we as a society should be concerned… Earlier menopause can alter the quality of a woman’s life and has profound implications for fertility, health, and our society… this study doesn’t prove causation, but the associations raise a red flag…”

This is outrageous. With women exposed to about 138 chemicals EVERY DAY for a LIFETIME, it’s time to demand better. Beautycounter is actively working to increase regulations, educate consumers and offer products that meet the highest safety standards. Beautycounter products meet the standards every company should be held to.

We need your voice:

Women (and men!) have been forced to sacrifice safety for performance for too long. Comment below if you’re ready to take action and advocate for better beauty- there are three ways to get involved:

  1. Take the job and lend your voice to the mission while supporting your family and contributing to something amazing. Email me for more details. This is the most rewarding way to make a difference.
  2. Host a social- gather a group of friends and family for a fun, interactive event online or in person and earn rewards for doing so, all while helping others #switchtosafer- let’s connect and make it happen!
  3. Like our Facebook Page , join our Facebook Group , share this post, or shop through this link:– every switch matters, and supporting companies that are working towards our goal of getting safer products in the hands of everyone makes a difference.

It took over 70 years for women to get the right to vote. We can’t afford to wait that long for cosmetics and personal care reform. Our health is too important.